Auburn's official NIL collective is adding another way for fans to support student-athletes.
On To Victory announced it will host its inaugural Trading Card & Sports Memorabilia Show Aug. 22-23 at Neville Arena, bringing together current Auburn student-athletes, former Tigers and professional sports stars for a two-day event centered on autograph sessions, collectibles and fan interaction. The event is expected to feature more than 150 vendor tables with sports cards, memorabilia and collectibles.
The show reflects the continued evolution of NIL collectives, many of which have expanded beyond fundraising into fan experiences designed to generate compensation opportunities for student-athletes.
Current Auburn athletes and coaches will participate in scheduled autograph sessions that are included with general admission, while fans can also purchase separate VIP autograph opportunities with several high-profile sports figures.
The initial celebrity lineup includes newly elected National Baseball Hall of Famer Andruw Jones, former Atlanta Braves stars Dale Murphy and Brian Jordan, NBA Hall of Famer Dominique Wilkins, Auburn baseball great Tim Hudson and former Auburn football standout Chris Davis, whose 109-yard "Kick Six" return remains one of the most iconic plays in college football history. Organizers said additional guests will be announced before the event.
General admission tickets are priced at $16 for one day or $25 for a weekend pass when purchased in advance. Early-entry packages, VIP experiences and celebrity autograph tickets are available separately. Fans who cannot attend can also purchase select pre-order autographs through the event website.
The event will run from 10 a.m. to 5 p.m. both days at Neville Arena, with an optional VIP early-entry period beginning at 9 a.m. Organizers also plan autograph sessions with Auburn teams, dedicated areas for collectors, sports card vendors and memorabilia dealers from across the Southeast.
The timing places the event one week before Auburn opens the 2026 football season, giving fans another opportunity to visit campus as anticipation builds for the fall.
Sports memorabilia conventions have grown significantly in popularity in recent years, fueled by renewed interest in trading cards, athlete collectibles and in-person autograph experiences. By combining those trends with NIL opportunities for Auburn student-athletes, On To Victory hopes to create a signature annual event while expanding the ways fans can directly support Tigers athletes.
